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Sample brief

A complete whysdm brief for a fictional institution, laid out as your team will see it: 11 parts, the evidence behind every finding, and an assistant that cites its sources. The institution, figures, agencies and posts are invented. Yours uses real public conversation and official data.

Your University · Market Intelligence · Brisbane, QLD

Sample: fictional institution

Prepared by Chatstat Research · 31 October 2026

Discussion collected 1 November 2025 to 31 October 2026 · Data current to 31 October 2026

1. International Education Insights: Your University

Brisbane, QLD

1,284 public posts, comments, videos and articles about Your University were collected for this report, 527 of them in Hindi, Nepali, Telugu, Vietnamese or Chinese. Apart from campus life, students talk most about part-time work (18%) and visas (14%). 212 raise a problem, 74 of them at the offer stage.

For the international office

Start with a part-time work Q&A for India offer holders, then ask two Nepal agencies to correct their claims before the Kathmandu fair on 14 November 2026.E1E3E4

  • 1,284Posts, comments, videos and articles about Your University collected over the past year
  • 41%In Hindi, Nepali, Telugu, Vietnamese or Chinese, most of them on Facebook and YouTube
  • 38Posts naming Your University in the past week, against 52 for Peer A and 29 for Peer B
  • 212Raise a problem: a refusal, a delay, a cost, a failed subject, housing or loneliness

1.1This month at a glance

Drawn from the parts that follow.

  • Top concern this month

    Part-time work rules

    Offer holders in India ask about part-time work more than any other topic: 74 of 412 items, most in Hindi or Telugu.E1E2

  • Market to watch

    Nepal

    Two agencies advertise visa outcomes and fees that differ from the official figures, ahead of the 14 November fair.E3E4

  • Retention risk

    Slow replies

    Six reviews this quarter mention slow replies to enquiries, four from applicants waiting on offers.E5

  • Against the nearest peers

    Less talked about than Peer A

    38 posts named Your University in the past week, against 52 for Peer A and 29 for Peer B.

1.2Markets

Figure 1.2. Where international students’ discussion about Your University comes from, and the dates ahead

Items by international students, applicants, parents and agents, by the speaker’s country. Most English posts on Reddit and YouTube give no country and are not counted here.

Posts by the speaker’s country

  • India412
  • China188
  • Nepal164
  • Vietnam121
  • Colombia58
  • Indonesia47

Fairs and deadlines ahead

  • Hyderabad 10 Nov, agent briefing week
  • Kathmandu 14 Nov, education fair
  • Vietnam 20 Nov, scholarship deadline reminders
  • India and Nepal 1 Dec, offer acceptance deadline for the February intake

Source: the items collected for this report; events from organisers’ listings.

1.3Three actions for this fortnight

Analysis.

  1. This fortnight, publish a part-time work Q&A for India offer holders in English, Hindi and Telugu, after an agent’s video gave them a different answer from your FAQ.E1E2
  2. Before the Kathmandu education fair on 14 November, ask Agency A and Agency B to correct their posts on visa outcomes and fees, and send every agent in Nepal one current fee sheet.E3E4E9
  3. Reply to recent reviews about slow enquiries and publish the response times applicants can expect.E5

1.4Potential revenue impact

Illustrative estimates for this fictional institution, in AUD, the currency it bills tuition in.

Potential recruitment revenue
AUD 1,093,000
Potential retention revenue
AUD 754,000
Combined potential tuition revenue
AUD 1,847,000
How this is calculated

Recruitment: annual international commencements × recruitment improvement × annual tuition fee × years of tuition. Retention: first-year international cohort × continuation improvement × annual tuition fee × future years of tuition. The two use different cohorts, so no student is counted twice. Sources and reporting years are in 11.2.

The default percentages and study periods are illustrative assumptions, not claims about whysdm’s proven impact.

International Education Insights: Your University · Data current to 31 October 2026

2. Markets

What is driving decisions in each source market, and the next step for each.

2.1Market by market

Each market set against Department of Education enrolment data and Department of Home Affairs visa grant rates.

MarketItemsToneWhat is driving decisionsNext step
India412MixedPart-time work rules, post-study work, total costPart-time work Q&A in English, Hindi and Telugu; brief agents before the February intake
China188PositiveRankings, graduate jobs, safetyShare graduate outcomes from alumni in Brisbane
Nepal164MixedAgent claims about visa outcomes, course costsWritten correction to agents, with one current fee sheet
Vietnam121PositiveScholarships, nursing pathwaysBrief agents on scholarship dates before the education fair
Colombia58MixedPart-time work, finding accommodationA Spanish-language accommodation guide
Indonesia47PositiveVisa costs, family visitsExplain family visit options to offer holders

Showing six of 24 source markets.

International Education Insights: Your University · Data current to 31 October 2026

3. The student journey

Where students are in their decision when they talk about Your University.

3.1Stage by stage

The question asked most at each stage.

  1. Consider

    34% of items

    Is Brisbane affordable for a student?

  2. Apply

    18% of items

    How long does an offer take?

  3. Offer

    15% of items

    Can I work part-time while I study?

  4. Visa

    13% of items

    What evidence does the Genuine Student requirement need?

  5. Arrive

    9% of items

    Where do new students find a room?

  6. Study

    11% of items

    How do I get a reply from the student centre?

International Education Insights: Your University · Data current to 31 October 2026

4. Position against peers

Your University against its nearest peers.

4.1Share of discussion and tone against the nearest peers

How much Your University and its nearest peers are discussed, and the tone of that discussion.

Figure 4.1. Your University and its nearest peers: discussion and tone

Search counts are the same measure for every institution. Tone and topics come from each institution’s own collected items.

InstitutionFound by search, report windowToneLeading topics
Your University (this report)1,28435%48% positive · 9% negative of 1,284Part-time work, Course and campus choice, Campus life
Peer A1,19032%51% positive · 8% negative of 1,190Scholarships, Graduate jobs, Campus life
Peer B81222%44% positive · 12% negative of 812Fees and total cost, Course and campus choice, Accommodation
Peer C40811%46% positive · 10% negative of 408Nursing placements, Visas, Campus life

Source: the items collected for this report.

4.2What students talk about, against the peers

Each topic’s share of the items about Your University and about each peer.

Figure 4.2. What each institution’s students talk about

Each topic’s share of the items about each institution, per cent.

TopicYour University1,284 itemsPeer A1,190 itemsPeer B812 itemsPeer C408 items
Part-time work18%10%11%9%
Course and campus choice15%17%14%16%
Visas14%9%10%15%
Fees and total cost9%12%19%8%
Accommodation8%7%12%6%
Graduate jobs6%13%5%7%

Source: the items collected for this report.

4.3What the comparison shows

Peer A is discussed for scholarships and graduate jobs, the two topics where Your University says least. Your University leads on part-time work questions, most of them unanswered in public.E1E2E6

International Education Insights: Your University · Data current to 31 October 2026

5. Student wellbeing

Part-time work, housing, cost of living and belonging.

5.1What affects students’ wellbeing

Counts of public discussion. No student is identified.

  • Part-time work

    231 items · 18%

    Of 214 part-time work items not posted by the university or press, 61 are negative. Offer holders from India get conflicting answers on how many hours they may work.E1E2

    English text is a language model’s reading of the original.

    1. E1

      28 Oct 2026 · YouTube video · Hindi · Education agent · India

      An agent’s video tells offer holders they can work as many hours as they like in their first semester, which differs from the official rule.

      Offer · Part-time work · tone mixed · 1,204 likes, 96 comments

  • Accommodation

    104 items · 8%

    Of 98 accommodation items not posted by the university or press, 31 are negative, most about rent near campus.E7

    English text is a language model’s reading of the original.

    1. E7

      21 Sept 2026 · Xiaohongshu post · Chinese · Current student · China

      A student says rent for a room near campus has risen again, to A$350 a week.

      Study · Accommodation · tone negative · 214 likes, 58 comments

  • Belonging, friends and wellbeing

    142 items · 11%

    Students from Vietnam and Nepal describe a lonely first semester. Posts about student clubs are mostly positive.E8

    1. E8

      14 Sept 2026 · TikTok video · Vietnamese · Current student · Vietnam

      A first-semester student describes a lonely start until joining a Vietnamese students’ club.

      Study · Belonging, friends and wellbeing · tone positive · 3,140 likes, 205 comments

  • Cost of living

    76 items · 6%

    Daily budget videos and posts about groceries and transport. Of 70 not posted by the university or press, 12 are negative.

5.2Offers of private contact

14 posts offer students a room, a job or visa help if they message privately, often asking for a deposit first. These are a common start to scams, and are listed for your safety team.E14

International Education Insights: Your University · Data current to 31 October 2026

6. Events and dates

Dates in source markets in the next four weeks, and what to do before each.

6.1The next four weeks

  1. 10 NovAgent briefing week, HyderabadSend agents the part-time work Q&A before it.
  2. 14 NovEducation fair, KathmanduThe correction notice must reach agents first.
  3. 20 NovScholarship deadline reminders, VietnamBrief agents on your scholarship dates.
  4. 1 DecOffer acceptance deadline, February intakeRemind offer holders in India and Nepal, in their own languages.

International Education Insights: Your University · Data current to 31 October 2026

7. Plan

What to do, who acts and by when.

7.1Three actions this fortnight

Specific, dated and sourced.

  1. by 8 Nov

    Publish a part-time work Q&A for India offer holders

    It is the most-asked topic among offer holders from India this month, and an agent’s video gives them a different answer from your FAQ. Publish it in English, Hindi and Telugu.E1E2

    Who acts: International recruitment

  2. by 12 Nov

    Ask two Nepal agencies to correct their claims

    Agency A advertises visa outcomes and Agency B a fee that differ from the official figures. Ask both to edit their posts, and send every agent in the market one current fee sheet.E3E4

    Who acts: Agent management

  3. by 15 Nov

    Reply to recent reviews and publish response times

    Six reviews this quarter mention slow replies to enquiries, four of them from applicants waiting on offers.E5

    Who acts: Admissions

7.2This term

  • Publish the part-time work rules in Hindi, Telugu and Nepali on the course pagesWho acts: Marketingby 30 Nov
  • Review agent agreements in Nepal at the quarterly agent reviewWho acts: Agent managementby 12 Dec

International Education Insights: Your University · Data current to 31 October 2026

8. Know your agents

The main education agents in Your University’s markets, and what students say about them.

8.1How to read this part

The main education agents in Your University’s source markets, from public registers, company filings and universities’ published agent lists, and what students, applicants and parents say about each in public posts.

Agents are ranked by threads (a post and its replies) by students, applicants, parents and graduates, which is not their market share: a large agent with satisfied clients may be discussed little. Each has a band read from those threads and from its Google reviews: complaints found, mixed, mostly positive, or too little to judge (fewer than 5 threads). The agents’ own posts never count towards it. Size comes from public sources, and an agent’s own claim is marked as such. Agencies routinely ask satisfied clients for reviews, so a high rating says little: the low ratings and the complaints in them are the signal.

In this sample, agency names are replaced with letters. In your brief, agencies are named from public records. Individual agents are never named.

8.2Agents by market

One market at a time. Select an agent to open its details and posts.

Public discussion is concentrated: 3 of 9 agents have 5 or more threads by students and families.

Two agencies advertise visa outcomes or fees that differ from the official figures. Check both before the 14 November fair.

9 agents; 31 public threads by students and families name one of them.

  • Agency AKathmanduComplaints found2 positive, 1 neutral, 5 negative.83.1

    Students and families

    8 threads 2 positive, 5 negative

    Its own posts

    11 of 19 threads

    Raised most by students and families

    Visa outcomes 4Fees and refunds 3Service and communication 2

    Kathmandu-based. Of 8 threads by students and families, 5 are negative, most about refunds after a visa refusal. Its own posts promote Your University with claims of high visa success.E3E9

    Check: It advertises visa outcomes the current grant rate doesn’t support. Ask it to edit the posts, and send the market’s current visa facts.

    Size: One Australian university’s published agent list shows six offices for this agency in Nepal.

    Posts

    1. E3

      19 Oct 2026 · Facebook video · Nepali · Education agent · Nepal

      Agency A promotes Your University with claims of high visa success for this year’s intakes.

      Consider · Admissions and agents · its own post · 2,310 likes, 188 comments

    2. E9

      30 Sept 2026 · Google review · English · Parent · Nepal

      A parent says Agency A kept the fees after their son’s visa was refused.

      Visa · Admissions and agents · tone negative

  • Agency BKathmanduMixed2 positive, 2 neutral, 2 negative.64.2

    Students and families

    6 threads 2 positive, 2 negative

    Its own posts

    7 of 13 threads

    Raised most by students and families

    Fees and total cost 3Course and campus choice 2

    Kathmandu-based. Students and families are split. Its own posts list a semester fee lower than the current published fee.E4

    Check: Send it one current fee sheet, and ask it to correct the post.

    Size: Listed on two Australian universities’ published agent lists.

    Posts

    1. E4

      12 Oct 2026 · Facebook group post · English · Education agent · Nepal

      Agency B advertises a semester fee lower than the current published fee.

      Consider · Fees and total cost · its own post · 86 likes, 12 comments

  • Agency CPokharaMostly positive5 positive, 1 neutral, 1 negative.74.8

    Students and families

    7 threads 5 positive, 1 negative

    Its own posts

    4 of 11 threads

    Raised most by students and families

    Visa documents 3Service and communication 3

    Pokhara-based. Students and families praise its help with visa documents.

    Size: Listed on one Australian university’s published agent list.

  • Agency DChitwanToo little to judge1 positive, 1 neutral, 0 negative.2None

International Education Insights: Your University · Data current to 31 October 2026

9. Faculties and alumni

What students say about each of Your University’s faculties, and what its graduates say.

9.1What students say about each faculty

Public discussion by students, applicants and parents that concerns one faculty: its courses, lecturers, assessments and placements. International and domestic students together.

Figure 9.1. Discussion of Your University by faculty

Threads, not posts: a post and its replies count once. Society, university, agent and media posts are left out. A language model placed each post in a faculty from the course it names.

FacultyThreadsInternational · domesticRaise a problemLeading topicsCourses named most

Health

Of 96 threads, 39 raise a concern, most about placements. Nursing is named most.E6

9658 · 3841%Placements, Course and campus choice, Registration after graduatingBachelor of Nursing 31, Master of Nursing 12, Paramedicine 6

Information Technology

81 threads, 62 with international writers. Internships and part-time work lead.E1

8162 · 1947%Internships, Part-time work, Exams and gradesMaster of IT 28, Bachelor of IT 14, Cyber Security 7

Business

Positive posts outnumber negative 24 to 18. Graduate jobs lead.

6441 · 2339%Graduate jobs, Exams and grades, Course and campus choiceMBA 12, Master of Professional Accounting 11, Bachelor of Business 8

Engineering

Accreditation and graduate visas lead; 21 of 47 threads raise a concern.

4729 · 1845%Accreditation, Graduate visas, Course and campus choiceMaster of Engineering 15, Civil Engineering 6, Software Engineering 5

Education

Domestic writers lead. Placements are praised more than they are criticised.

3112 · 1929%Placements, Registration, Campus lifeMaster of Teaching 9, Bachelor of Education 7

Source: see the posts cited.

9.2Alumni

Graduates in Brisbane describe how long it took to find work in their field. Health graduates report the fastest starts; IT graduates the slowest, most often for want of local experience.

International Education Insights: Your University · Data current to 31 October 2026

10. Domestic students

What domestic students and applicants say about Your University, stage by stage.

10.1What domestic students say about Your University

684 items by domestic students, applicants and parents.

  • Study draws 302 of 684 items, 96 of them concerns. Of 58 exam and grading items not posted by the university or press, 31 are negative.E11
  • Campus life draws 214 items. Of 190 not posted by the university or press, 132 are positive.E12
  • Parking and transport to the main campus draw 41 items, almost all negative.E13

Next steps

Analysis.

  1. Before the next exam period, publish timetable changes at least two weeks ahead, and say which assessments move.E11
  2. Add bookable study space for the exam weeks, when students say library seats fill early.E11
  3. Before semester one, post a plain guide to parking and shuttle times to the main campus.E13

Figure 10.1. What domestic students discuss

Share of items carrying each topic.

  • Campus life31% 214
  • Course and campus choice17% 118
  • Exams, grades and academic rules15% 102
  • Graduate jobs10% 71
  • Accommodation8% 55
  • Transport and parking6% 41
  • Fees and total cost5% 34

Source: see the posts cited.

10.2The domestic journey, stage by stage

Applicants who may be under 18 are counted, never quoted.

  1. Consider

    22% of items

    Which course leads to a job in Brisbane?

  2. Apply

    11% of items

    What entry pathways are there?

  3. Study

    44% of items

    When will the exam timetable be final?

  4. Graduate

    23% of items

    Do employers ask for this degree?

International Education Insights: Your University · Data current to 31 October 2026

11. Method

What was collected and how the report was made.

11.1What was collected

Items by platform and language, with the period each covers.

PlatformLanguageItemsCommentsPeriod
Facebook groupsEnglish214486Nov 2025 to Oct 2026
InstagramEnglish188210Jan to Oct 2026
TikTokEnglish141362Mar to Oct 2026
Google reviewsEnglish1220Nov 2025 to Oct 2026
RedditEnglish122315Nov 2025 to Oct 2026
XiaohongshuChinese118204May to Oct 2026
YouTubeHindi961,240Feb to Oct 2026
NewsEnglish960Nov 2025 to Oct 2026
YouTubeTelugu74655Apr to Oct 2026
FacebookNepali61148Jun to Oct 2026
TikTokVietnamese5297Jul to Oct 2026

11.2How the report was made

This brief reads public social media and news in Australia and in students’ home countries, in their own languages, and sets it against official data such as Department of Education enrolment data and Department of Home Affairs visa grant rates.

The English is a language model’s reading of each original post, and every finding links to its source. In this sample, the institution, figures and posts are invented.

Potential revenue impact. Recruitment revenue is the institution’s annual international commencements, times an assumed recruitment improvement (0.5% by default, 1% as an upside), times the average annual tuition fee, times the years of tuition counted (2 by default). Retention revenue is the current first-year international cohort, times an assumed improvement in continuation (0.5 percentage points by default), times the fee, times the future years of tuition (1.5 by default). The two use different cohorts, so no student is counted twice. The fee is international tuition revenue divided by international student load, from the institution’s latest annual report. Commencements and the first-year cohort come from the latest Department of Education data. Each figure shows its source and reporting year, and estimates are labelled. The percentages and study periods are illustrative assumptions, not claims about whysdm’s proven impact. In this sample, every input is illustrative.

11.3Entities referenced

Organisations, agencies and public figures are named. Private individuals are counted and described only by speaker category, such as current student or parent, never named.

NameCategoryDescription
Your UniversityInstitutionThe fictional institution this sample brief describes.
Peer A and Peer BInstitutionThe two nearest peers, compared in part 4.
Agencies A to IEducation agencyAgencies active in your markets, lettered in this sample. Real briefs name agencies from public registers.
Department of EducationGovernment departmentSource of enrolment and commencement data.
Department of Home AffairsGovernment departmentSource of student visa grant rates.
Kathmandu education fairEventEducation fair on 14 November 2026, used in the plan.

11.4Posts and articles cited

English text is a language model’s reading of the original.

  1. E1

    28 Oct 2026 · YouTube video · Hindi · Education agent · India

    An agent’s video tells offer holders they can work as many hours as they like in their first semester, which differs from the official rule.

    Offer · Part-time work · tone mixed · 1,204 likes, 96 comments

  2. E2

    25 Oct 2026 · Facebook group post · Telugu · Offer holder · India

    An offer holder asks whether part-time work will cover rent in Brisbane, and gets three different answers.

    Offer · Part-time work, Fees and total cost · tone negative · 41 likes, 37 comments

  3. E3

    19 Oct 2026 · Facebook video · Nepali · Education agent · Nepal

    Agency A promotes Your University with claims of high visa success for this year’s intakes.

    Consider · Admissions and agents · its own post · 2,310 likes, 188 comments

  4. E4

    12 Oct 2026 · Facebook group post · English · Education agent · Nepal

    Agency B advertises a semester fee lower than the current published fee.

    Consider · Fees and total cost · its own post · 86 likes, 12 comments

  5. E5

    8 Oct 2026 · Google review · English · Applicant · Vietnam

    An applicant says three emails about their offer went unanswered for two weeks.

    Apply · Admissions and agents · tone negative

  6. E6

    2 Oct 2026 · YouTube video · English · Current student · India

    A current student explains post-study work rules to offer holders and recommends the official page.

    Offer · Graduate jobs · tone positive · 5,820 likes, 312 comments

  7. E7

    21 Sept 2026 · Xiaohongshu post · Chinese · Current student · China

    A student says rent for a room near campus has risen again, to A$350 a week.

    Study · Accommodation · tone negative · 214 likes, 58 comments

  8. E8

    14 Sept 2026 · TikTok video · Vietnamese · Current student · Vietnam

    A first-semester student describes a lonely start until joining a Vietnamese students’ club.

    Study · Belonging, friends and wellbeing · tone positive · 3,140 likes, 205 comments

  9. E9

    30 Sept 2026 · Google review · English · Parent · Nepal

    A parent says Agency A kept the fees after their son’s visa was refused.

    Visa · Admissions and agents · tone negative

  10. E10

    16 Sept 2026 · Facebook group post · Hindi · Offer holder · India

    An offer holder says Agency F told them they could work full-time during semester.

    Offer · Part-time work · tone negative · 22 likes, 19 comments

  11. E11

    20 Oct 2026 · Reddit thread · English · Current student · Australia

    Domestic students compare exam timetable changes announced a week before exams.

    Study · Exams, grades and academic rules · tone negative · 312 upvotes, 87 comments

  12. E12

    5 Oct 2026 · Instagram post · English · Student club · Australia

    A student club’s open day post draws praise for the new campus food court.

    Study · Campus life · tone positive · 1,876 likes, 64 comments

  13. E13

    27 Sept 2026 · Facebook group post · English · Parent · Australia

    A parent asks why parking near the main campus is full by 8am.

    Study · Transport and parking · tone negative · 58 likes, 71 comments

  14. E14

    11 Oct 2026 · Instagram post · English · Other · Other markets

    A post offers students a room near campus if they message privately and pay a deposit first.

    Arrive · Scams and safety · tone negative · 9 likes, 4 comments

Ask about the brief

Answers come only from the brief’s data and sources.

  • What should our international office act on this month, and on what evidence?
  • Has anything happened this week that could affect our February intake?
  • Which market should we watch most closely for the next intake?

Templates

  • Brief me on a market
  • Trip brief
  • Fairs to attend
  • Where applicants are lost
  • Compare with our nearest peer
  • What changed this week

Which market should we watch most closely for the next intake?

Nepal. Two agencies there advertise visa outcomes and a fee that differ from the official figures, and the Kathmandu fair on 14 November is the next chance to correct them before offers go out. 123

Machine-generated. Check the numbered sources.

See your institution’s report

Your brief has these 11 parts, built from real public conversation and official data about your institution and your agents.